Offering a $100 credit on Gathr (Roco) as part of the user activation experience is akin to offering users a free trial on many digital platforms. Just as a free trial lets users experience the full service without financial constraints, this credit allows new members to generate up to $666.67 in earnings without any deductions for commission. Moreover, by instating an expiration date on this credit, there's an added urgency, motivating users to capitalize on this offer promptly. It's a strategy not only to attract new users but to also drive immediate engagement on the platform.